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Deprecated: Creation of dynamic property Joomla\CMS\Object\CMSObject::$filter.published is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Object/CMSObject.php on line 197

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Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$id is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

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Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$created is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$created_by is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

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Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$modified is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

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Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$checked_out is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

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Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$publish_up is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$publish_down is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$images is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$urls is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

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Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$version is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

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Deprecated: Creation of dynamic property Joomla\CMS\Table\Content::$metakey is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Table/Table.php on line 189

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Deprecated: Creation of dynamic property ContentViewArticle::$baseurl is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/MVC/View/HtmlView.php on line 215

Deprecated: Creation of dynamic property Joomla\CMS\Object\CMSObject::$task is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Object/CMSObject.php on line 197

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Deprecated: Creation of dynamic property Joomla\CMS\Helper\TagsHelper::$itemTags is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/libraries/src/Helper/TagsHelper.php on line 454

Deprecated: Creation of dynamic property ContentViewArticle::$pageclass_sfx is deprecated in /www/webvol1/vc/frd38mbg57j9sqd/finanstidningen.biz/public_html/components/com_content/views/article/view.html.php on line 206

E-boken spåddes en lysande framtid under 1990-talets IT-explosion. Satsningarna klingade dock av och den större expansionen uteblev. Men nu verkar tiden vara mogen för e-boken med stora försäljningsökningar i horisonten för de närmaste fem åren. Inte minst när det gäller böcker i utbildningssyfte. Det visar en ny prognos från PricewaterhouseCoopers över bokmarknaden för perioden 2008–2012.


Samtidigt som den traditionella bokförsäljningen står och stampar med en tillväxtökning i nivå med vad som äts upp av inflationen, väntas försäljningen av e-böcker öka kraftigt fram till 2012. I år antas den svenska försäljningen av e-böcker hamna på blygsamma 13 miljoner kronor. Men redan år 2012 väntas siffran ha vuxit markant till 554 miljoner.

– Trenden är tydlig och teknik och tjänster utvecklas nu i snabb takt och vi ser framförallt en ljus framtid inom segmentet för utbildning. Framsynta företag inom bokbranschen bör ligga i startgroparna med strategier för att möta en framtid med e-boken, säger Nicklas Kullberg, branschansvarig för media vid Öhrlings PricewaterhouseCoopers.

I ett globalt perspektiv väntas omsättningen av e-böcker öka från 12,5 miljarder kronor år 2008 till hela 45,6 miljarder kronor år 2012. Tillväxtökningen för e-boken landar då på drygt 38 procent, vilket kan sättas i relation till de knappa 2 procent som den traditionella boken väntas öka i omsättning. Under perioden 2008-2013 beräknas e-boken stadigt öka sin andel av den totala bokmarknaden från cirka 1,5 % till cirka 5 %.

– Det finns flera orsaker till förändringen. Nya produkter som underlättar användningen. Tillgängligheten till system och ett konkurrenskraftigt pris där användarna betalar per bok men där tillgången till själva plattformen är kostnadsfri. Att upplagorna ökar drastiskt spelar naturligtvis även in, menar Nicklas Kullberg.

Publicerad: 2008-11-04

Källa: www.pwc.com ; PricewaterhouseCoopers ; Hämtad 10 november 2008