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1 av 10000 mobila appar ger ekonomisk framgång år 2018

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Konsumenterna litar allt oftare på rekommendationsorgan, vänner, sociala nätverk eller reklam för att upptäcka mobila applikationer snarare än att sortera igenom de tusentals mobila appar som finns tillgängliga. Som en följd av detta förutspår Gartner att till och med 2018, kommer mindre än 0,01 procent av alla mobila appar till konsument anses vara en ekonomisk framgång med sina utvecklare.

Det stora antalet mobila appar kan innebära att mobilen är en ny inkomstkälla som kommer att tillföra rikedom för många, säger Ken Dulaney, vice VD och framstående analytiker på Gartner. Vår analys visar emellertid att de flesta mobila applikationer inte genererar vinst och att många mobila appar inte är utformade för att generera intäkter, utan används för att bygga varumärke och produktmedvetenhet eller bara på kul. Applikationsdesigners som inte känner igen detta kan finna vinster svårfångade.

Mr Dulaney beskrev marknaden för mobilapplikationer som hyperaktiv med mer än 200 leverantörer som utvecklar mobila utvecklingsplattformar och miljontals utvecklare som använder dessa produkter och open-source-verktyg för att bygga mobila applikationer. Dessutom har utbudet av bra gratis mobila applikationer satt höga förväntningar på vad som är värt att betala för.

Det finns så många appar som är gratis och som aldrig kommer att generera intäkter. Gartner förutspår att år 2017 kommer 94,5 procent av nedladdningar att vara gratisappar. För betalappar kommer cirka 90 procent laddas ner mindre än 500 gånger per dag och generera mindre än $1250 per dag. Detta kommer bara att bli värre i framtiden när det kommer att bli ännu större konkurrens, särskilt på framgångsrika marknader.

Publicerad: 2014-01-13

Källa: www.gartner.com; Gartner; Hämtad 21 januari 2014

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